{"id":2952,"date":"2026-01-12T08:00:00","date_gmt":"2026-01-12T07:00:00","guid":{"rendered":"https:\/\/studiolombardolarosi.it\/?p=2952"},"modified":"2026-02-05T14:05:25","modified_gmt":"2026-02-05T13:05:25","slug":"influencer-and-content-creator-pension-all-the-new-inps-2025-rules-explained-clearly","status":"publish","type":"post","link":"https:\/\/studiolombardolarosi.it\/en\/2026\/01\/12\/influencer-and-content-creator-pension-all-the-new-inps-2025-rules-explained-clearly\/","title":{"rendered":"Influencer And Content Creator Pension: All the New INPS 2025 Rules Explained Clearly"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2843b778933fc482c04b2736683e38a0 wp-block-paragraph\"><strong>Influencer and Content Creator Pension<\/strong>: what changes with the new <a href=\"https:\/\/www.inps.it\/\" target=\"_blank\" rel=\"noopener\">INPS<\/a> rules: in-depth guide. 2025 has brought significant changes for everyone working in the digital world. With the expansion of online professions, INPS has finally updated the rules to include figures such as influencers, YouTubers, TikTokers, streamers, bloggers, and digital creators. But what really changes for you? If you earn money by publishing content online or collaborating with brands on social media, it&#8217;s time to understand what you need to do to be compliant and secure your pension future.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-eb7e9fa5240c3ce925f4da6ef4d38168 wp-block-paragraph\">In this article, written in simple and clear language, we explain step by step everything you need to know about the <strong>influencer and content creator pension<\/strong>, according to the new <strong>INPS Circular No. 44\/2025<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ed40eeaca39162b6b1e3e18aa2b81311 wp-block-paragraph\">If you then need further information or professional advice, <a href=\"https:\/\/studiolombardolarosi.it\/en\/contact-us\/\" data-type=\"page\" data-id=\"2491\">contact us<\/a> for any need.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block has-black-color has-text-color has-link-color wp-elements-494f90e11b1da1617d37c98e2e468941\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#1-new-inps-circular-no-44-2025-what-does-it-provide\">1. Influencer And Content Creator Pension: New INPS Circular No. 44\/2025: What Does It Provide?<\/a><ul><li><a href=\"#a-separate-management-for-traders\">A. Separate Management for Traders<\/a><\/li><li><a href=\"#b-separate-management-for-self-employed-and-freelance-professionals\">B. Separate Management for Self-Employed and Freelance Professionals<\/a><\/li><li><a href=\"#c-pension-fund-for-entertainment-workers-fpls\">C. Pension Fund for Entertainment Workers (FPLS)<\/a><\/li><\/ul><\/li><li><a href=\"#2-who-is-a-content-creator-according-to-inps\">2. Influencer And Content Creator Pension: Who is a Content Creator According to INPS?<\/a><\/li><li><a href=\"#3-distinction-between-promotional-and-personal-activity\">3. Influencer And Content Creator Pension: Distinction Between Promotional and Personal Activity<\/a><\/li><li><a href=\"#4-table-of-deadlines-and-obligations\">4. Table of Deadlines and Obligations<\/a><\/li><li><a href=\"#5-we-can-do-all-this-for-you\">5. We Can Do All This for You<\/a><\/li><li><a href=\"#6-why-you-need-an-expert-in-italian-regulations\">6. Why You Need an Expert in Italian Regulations<\/a><\/li><li><a href=\"#7-conclusions\">7. Conclusions<\/a><\/li><li><a href=\"#contact-us-for-information-or-a-quote\">Contact Us for Information or a Quote<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b2a178fc06f44fb18f85e5c48e3d031a\" id=\"1-new-inps-circular-no-44-2025-what-does-it-provide\"><strong>1. Influencer And Content Creator Pension<\/strong>: <strong>New INPS Circular No. 44\/2025: What Does It Provide?<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-11d6ad0137f7cd6c6d4f12d309c4cc3b wp-block-paragraph\">In 2025, INPS published <strong>Circular No. 44<\/strong>, with the aim of regulating a category of workers that is growing exponentially: <strong>digital creators<\/strong>. For too long, influencers and similar figures have remained in a gray area from a contributory point of view. Today, INPS provides clarity and proposes three possible classifications, depending on the nature of the activity performed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b71c3bd3d99a522c358c179c9c698034\" id=\"a-separate-management-for-traders\"><strong>A. Separate Management for Traders<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6fcebec7bf5e81580abe01d085a34e89 wp-block-paragraph\">If you manage a real entrepreneurial activity, with regular income from the sale of content, advertising, affiliate marketing campaigns, or if you use automated platforms to generate income, you fall under the <strong>separate management for traders<\/strong>. In practice, you are considered a commercial activity in all respects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-cc820670dc4b9a048f3fbae7275e03a6\" id=\"b-separate-management-for-self-employed-and-freelance-professionals\"><strong>B. Separate Management for Self-Employed and Freelance Professionals<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5495fa2d4def50cda31393af7f2038f5 wp-block-paragraph\">If, on the other hand, you are a freelance professional, working alone, without employees or structure, and offering creative digital services independently, you fall under the <strong>separate management for professionals without a fund<\/strong>. This applies to freelancers, micro-influencers, and niche creators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-a478129452330632141473230fb67a12\" id=\"c-pension-fund-for-entertainment-workers-fpls\"><strong>C. Pension Fund for Entertainment Workers (FPLS)<\/strong><\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f166322a754c13d4ceff51d950406d49 wp-block-paragraph\">If you perform <strong>advertising and entertainment<\/strong> activities, for example appearing in ads or sponsored posts as a testimonial, then you are considered part of the entertainment world. In this case, you will be automatically enrolled in the <strong>Entertainment Workers&#8217; Pension Fund (FPLS)<\/strong>, and your client (company or agency) will pay the contributions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f1e8677e1e2e428c7b660dbc2801ee17\" id=\"2-who-is-a-content-creator-according-to-inps\"><strong>2. Influencer And Content Creator Pension<\/strong>: <strong>Who is a Content Creator According to INPS?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/studiolombardolarosi.it\/wp-content\/uploads\/2025\/06\/Open-company-in-Italy-1-1024x683.jpg\" alt=\"Influencer And Content Creator Pension\" class=\"wp-image-1108\" srcset=\"https:\/\/studiolombardolarosi.it\/wp-content\/uploads\/2025\/06\/Open-company-in-Italy-1-1024x683.jpg 1024w, https:\/\/studiolombardolarosi.it\/wp-content\/uploads\/2025\/06\/Open-company-in-Italy-1-300x200.jpg 300w, https:\/\/studiolombardolarosi.it\/wp-content\/uploads\/2025\/06\/Open-company-in-Italy-1-768x512.jpg 768w, https:\/\/studiolombardolarosi.it\/wp-content\/uploads\/2025\/06\/Open-company-in-Italy-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Influencer And Content Creator Pension<\/figcaption><\/figure>\n\n\n\n<p class=\"has-secondary-color has-primary-background-color has-text-color has-background has-link-color wp-elements-c2debfd2fc98864235179c19983e03c7 wp-block-paragraph\">A content creator, according to INPS, is a person who creates and publishes original content (texts, images, videos, audio) intended for the web. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-f4c633e0f9ce6d1e2b092446cb5b0352\">\n<li>Influencers on social media (Instagram, TikTok, YouTube, etc.)<\/li>\n\n\n\n<li>Bloggers and digital copywriters<\/li>\n\n\n\n<li>Streamers on Twitch or other platforms<\/li>\n\n\n\n<li>Photographers or videomakers who publish online<\/li>\n\n\n\n<li>Creators of podcasts or digital courses<\/li>\n<\/ul>\n\n\n\n<p class=\"has-secondary-color has-primary-background-color has-text-color has-background has-link-color wp-elements-914e52bb5a6c92a00a438ddaa5916769 wp-block-paragraph\">Earnings can come from:<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-e7cf03e89817af1d2b0e31b6d5a4fdd2\">\n<li>Direct payments from platforms (e.g., YouTube or TikTok)<\/li>\n\n\n\n<li>Donations or subscriptions from followers<\/li>\n\n\n\n<li>Sponsorships and promotions<\/li>\n\n\n\n<li>Direct sales of content or digital products<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4bffcffb34c414aead40e3217972006d\" id=\"3-distinction-between-promotional-and-personal-activity\"><strong>3. Influencer And Content Creator Pension<\/strong>: <strong>Distinction Between Promotional and Personal Activity<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-35e2aba9f3c09a75d49331abbe465118 wp-block-paragraph\">An important point concerns <strong>the distinction between personal and advertising activity<\/strong>. If you publish content as a hobby or for self-expression, without commercial purposes, you do not have to pay contributions. But if you create <strong>promotional videos, sponsored content, or advertising<\/strong> for a brand, you are required to follow the correct pension path.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-291fc505741f99987b0285ac78681499 wp-block-paragraph\">It&#8217;s not enough to tag a brand: if the content has advertising purposes, <strong>you must comply with INPS rules<\/strong>. It is also mandatory to indicate the commercial nature of the content, as required by <strong>Legislative Decree 208\/2021<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b7fe8ef252ba06a666371829100d483b\" id=\"4-table-of-deadlines-and-obligations\"><strong>4. Table of Deadlines and Obligations<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-text-color has-link-color has-fixed-layout\"><tbody><tr><td><strong>Key Date<\/strong><\/td><td><strong>What to Do<\/strong><\/td><\/tr><tr><td>January 1, 2025<\/td><td>Entry into force of the new INPS circular<\/td><\/tr><tr><td>By June 30, 2025<\/td><td>Analysis of activity to define the correct classification<\/td><\/tr><tr><td>By July 31, 2025<\/td><td>Registration in the correct pension management (traders, self-employed, or FPLS)<\/td><\/tr><tr><td>Monthly (from August 1)<\/td><td>Payment of contributions based on the established classification<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2bd8050dbad02010581d16d62e99fce2\" id=\"5-we-can-do-all-this-for-you\"><strong>5. We Can Do All This for You<\/strong><\/h2>\n\n\n\n<p class=\"has-secondary-color has-primary-background-color has-text-color has-background has-link-color wp-elements-cd41411e5e92612d848f545d57054388 wp-block-paragraph\">As <strong>Studio Lombardo Larosi<\/strong>, we offer complete support to those working in the digital world. If you are an influencer, YouTuber, blogger, or content creator and don&#8217;t know where to start, <strong>we can take care of everything<\/strong>. We help you:<\/p>\n\n\n\n<ul class=\"wp-block-list has-black-color has-text-color has-link-color wp-elements-2bdc913dc3f402496a8801daff91c50c\">\n<li>evaluate your specific case<\/li>\n\n\n\n<li>choose the correct pension classification<\/li>\n\n\n\n<li>register with INPS<\/li>\n\n\n\n<li>follow monthly contribution deadlines<\/li>\n\n\n\n<li>comply with all tax and pension regulations<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-72903757faf96c1b3587c03592e07ec7 wp-block-paragraph\">Our team of expert consultants is available to help you get compliant and think about your pension future without stress.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-c74dc08fb5ff25a31ecf95c6b9eb11d0\" id=\"6-why-you-need-an-expert-in-italian-regulations\"><strong>6. Why You Need an Expert in Italian Regulations<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0fc604369ece9a2780a5f557fa8b728a wp-block-paragraph\">Italian <strong>regulations<\/strong>, especially in the field of work and pensions, are much more complex than in other countries. Rules often overlap, change every year, and require technical interpretation. For this reason, <strong>relying on a tax advisor or a specialized firm is essential<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-156f0dbc7f781db0dc06658bfaf6b567 wp-block-paragraph\">As <strong>Studio Lombardo Larosi<\/strong>, we can offer you tailored advice, regulatory adjustments, and protection from any disputes. Our mission is to simplify your life and help you focus on your creative work.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-98c12fe674d8c41fd3bea3c5828641c8\" id=\"7-conclusions\"><strong>7. Conclusions<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-00d3b413881ed829d49c1dd2b4ad3379 wp-block-paragraph\">The world of work is changing, and so are the rules. The new 2025 INPS regulations are an important step in recognizing and regulating digital work. But it&#8217;s not always easy to navigate.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b48ba4b5d804048613b69e463ad22933 wp-block-paragraph\">That&#8217;s why, if you are an <strong>influencer, content creator, or digital creative<\/strong>, we invite you to take the issue of the <strong>influencer content creator pension in Italy<\/strong> seriously. Plan your future with awareness, avoid penalties, follow the rules \u2014 and if you need an expert partner, <strong>Studio Lombardo Larosi is here for you.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-438\" alt=\"Influencer Content Creator Pension Italy\" src=\"https:\/\/studiolombardolarosi.it\/wp-content\/themes\/accountra\/assets\/img\/job-collaboration-design-event-office-white-collar-worker-1560411-pxhere.com.webp\" style=\"object-position:50% 12%\" data-object-fit=\"cover\" data-object-position=\"50% 12%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-80 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-eac02fd3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center accountra-animate accountra-move-up accountra-delay-1 has-third-color has-text-color\" id=\"contact-us-for-information-or-a-quote\" style=\"font-size:32px;font-style:normal;font-weight:500\"><strong>Contact Us for Information or a Quote<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group accountra-animate accountra-move-up accountra-delay-3 has-third-color has-text-color is-layout-constrained wp-container-core-group-is-layout-33481bb0 wp-block-group-is-layout-constrained\" style=\"margin-bottom:30px\">\n<p class=\"has-text-align-center has-text-color has-tiny-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:300\"><strong>Ask for information with no obligation<\/strong>. If you need this service, <strong>we can help you.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons accountra-animate accountra-move-up accountra-delay-5 is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-b29d4327 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-custombuttonfill  is-style-custombuttonone\"><a class=\"wp-block-button__link has-helvetica-arial-font-family has-tiny-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/studiolombardolarosi.it\/en\/contact-us\/\" style=\"border-radius:5px;padding-top:18px;padding-right:40px;padding-bottom:18px;padding-left:40px\">CONTACT US<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer and Content Creator Pension: what changes with the new INPS rules: in-depth guide. 2025 has brought significant changes for everyone working in the digital world. With the expansion of online professions, INPS has finally updated the rules to include figures such as influencers, YouTubers, TikTokers, streamers, bloggers, and digital creators. But what really changes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[381,382],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","tag-influencer-and-content-creator-pension","tag-new-inps-2025-rules"],"_links":{"self":[{"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/posts\/2952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/comments?post=2952"}],"version-history":[{"count":3,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/posts\/2952\/revisions"}],"predecessor-version":[{"id":3023,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/posts\/2952\/revisions\/3023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/media\/552"}],"wp:attachment":[{"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/media?parent=2952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/categories?post=2952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiolombardolarosi.it\/en\/wp-json\/wp\/v2\/tags?post=2952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}